Support Your Favorite Nonprofit in a Particularly Meaningful Way!

Support Your Favorite Nonprofit in a Particularly Meaningful Way!

“Plans are nothing; planning is everything.” Dwight D. Eisenhower A little planning can go a long way.  Did you know that making a planned gift will not only help ensure the health of the organizations you support long into the future but can also provide benefits to you? What exactly is planned giving?  And, how can you benefit from it? In short, a planned gift is the type of gift that requires a little more thought than simply writing a check or processing a credit card.  It’s a gift, as the name implies, that you’ve planned for – you’ve given consideration about from where and how the gift will be received. The great thing about planned giving is that it allows you to give wisely and take advantage of tax strategies and giving vehicles that provide benefit to you while at the same time maximize the amount of charitable dollars that can benefit an organization. Planned giving can come in many forms and fall under three general categories. Outright gifts: One of the most basic and common is a gift of appreciated stock or securities that allow you to pass on the gains to your favorite organization.  Making a charitable gift of appreciated stock that you’ve held for a year or more saves you the tax burden as you avoid realizing the capital gains, yet still allows you to deduct the current value of the stock if you itemize.   Gifts that return income: Other types of planned gifts can be set up to provide a stream of income either to you or the organization you choose to support. ...
Engaging Your Donors for Life-Long Giving

Engaging Your Donors for Life-Long Giving

In our ongoing effort to help make planned giving more accessible, collaborative and beneficial for charities, we hosted a workshop led by fundraising expert Laura Kaufman. The fourth in our series of free seminars and workshops, Engaging Your Donors for Life-Long Giving, invited Chicago-area nonprofits to learn about strategies and tactics for engaging donors over a long time horizon. Laura covered three major areas with us: The Individual Donor (ID) Marketplace. What is Engagement and Why Does It Matter? Driving Donor Engagement. State of Giving: National and Chicago Area Trends Nonprofits are experiencing more giving than ever before. In each category, numbers are on the rise, year over year. According to Giving USA’s report, giving by bequest is up 2.1%, giving my individuals is up 3.8% and total giving has increased 4.4%. The next question is, where is the money going?  This chart from Giving USA breaks it down nicely. Drilling down to the specific Chicago area market, the Chicago Community Trust shared some interesting data. Compared to a national average of 59%, 73% of Chicagoans give to charity. 49% of Chicago households volunteer and 78% of dollars donated by Chicagoans stay in the region. What is Engagement: Often overlooked, donor engagement is absolutely critical for the long-term health of an organization. While nonprofit fundraisers are busy managing many initiatives for their organization, donor engagement must be the core of their day-to-day. Research shows doing so will make capital and annual giving campaigns go more smoothly, netting better results. The donor engagement cycle can be broken down into these simple components: Recruit/Inspire, Learn, Engage, Ask, Thank, Repeat, Upgrade and...