by Rosalyn Lambert | Apr 22, 2015 | Charitable Remainder Trust, Donor Intent, Donor-Advised Funds, Featured |
Bequests are the third highest source of income for charity totaling $28 billion in 2013. While big bequests going to big nonprofits may make news, the average bequest is between $35,000 and $75,000 according to 2011 research by Blackbaud, Inc.* That’s funding that can make a big difference for a small- or mid-sized charity’s mission – especially when numerous donors give. While any charity can receive a bequest – smart charities try to improve their chances. Why? Because becoming a bequest successor is a real commitment from your donor –a vote of confidence in your mission. Financially it funds your mission now and later. Most people understand eventual bequest funding, but fewer understand what it means now. Donors who make bequest commitments average more than double the annual gifts of other donors. Even donors just considering a bequest give over 25% more annually than those who aren’t considering a bequest. As Emily Krauser points out in her groundbreaking research “For a fund raiser, being named in a donor’s will is a great way to build lifetime commitment to an organization. Increasing the number of individuals with a charity named in their wills not only will increase the future dollar amount given by bequest, but may also increase donor loyalty and inter-vivos giving [i.e. giving during the donor’s lifetime].” Bequest donors are among your most important donors – or they can be, if you cultivate them. Read on for ways you can improve your bequest program. [If you don’t have a bequest program it’s easy to start one and we can help (contact us) – it’s part of our charitable...
